MS 447 Auction Committee
Designed the graphic identity, website, flyers, email marketing and signage for a Brooklyn Middle School’s silent auction.
The graphic identity reflected the school’s emphasis on hands-on learning in the field in their signature Exploration Program. Students go to parks, museums and aquariums to learn about the environment, culture and history of New York City.
The Auction website promoted the event and showcased the items that were going to be sold, as well as the companies that sponsored the auction. Visitors could preview the auction items, buy tickets and learn about the evening’s entertainment.
The email marketing campaign, encouraged the school’s parents to donate goods and services for the auction, peruse the auction items on the auction blog, and buy their tickets online.